Wednesday, 5 September 2012

Eminem and Chrysler

Eminem and Chrysler SuperBowl
An average of 90 million football viewers watch the SuperBowl making it the most watched American TV program.  Commercials from the Super Bowl are also highly viewed and anticipated by consumers.  These commercials are the best of the best! 
Celebrity Rapper Eminem and the Chrysler automobile company put together one of the best in 2011. 
Check it out!

Chrysler Eminem Super Bowl Commercial - Imported From Detroit
Pretty Cool! This commercial helped reinvent the image of this failing car company.  It is a testament to the power of media.
Now that you have heard and watched it once, try listening a few more times.  When you feel ready, fill in the blanks below and write the answers to the questions. 

Listening Challenge
Fill in the missing word(s).

Chrysler Eminem – Super Bowl Commercial – Imported From Detroit
I got a question for you. What does this city know about 1.__________? What does a town that’s been to hell and back know about the finer things in life? I’ll tell you, more than most! You see, its the 2.________ fires that make 3.________ steel, add hard work and conviction.  And the know how that runs generations deep in every last one of us. That’s who we are. [View of The Spirit of Detroit] 4.__________. Now it’s probably not the one you’ve been reading in the papers. The one being written by 5. ________ who have never even been here. and don’t know what we’re capable of. [Campus Martius outdoor skate rink.] Because when it comes to luxury, it’s as much about where it’s from as who it’s for. [Chrysler 200] Now we’re from America – but this isn’t 6. ________. Or the 7.________. Or  8.________. And we’re certainly no one’s 9.________. [Eminem driving Chrysler 200, then walks out of the car, and walks into the Fox Theater.]

This is the 10.________. And this is what we do.

Listening Challenge Answers

1.  luxury

2.  hottest

3.  the hardest

4.  That’s our story.

5.  folks

6.  New York City

7.  Windy City

8.  Sin City

9.  Emerald City

10.  Motor City

Comprehension Questions
If you don’t know some of the Answers to the Questions, feel free to Google them!
I will post the answers to the Comprehension Questions next week.

1. What does the expression “to hell and back” mean?
to live through an extremely unpleasant, difficult or painful experience.
2. What does the expression “know how” mean?
practical knowledge and ability.
3. In what city does this commercial take place?
4. The Windy City is a nickname for what American city?
5. Sin City is a nickname for what American city?
Las Vegas
6. The Emerald City is a nickname for what American city?
7. Motor City is a nickname for what American city?
8. In what American state is the Motor City located?
U.S. state of Michigan
9. What is the meaning or idea of this commercial?
Lots of answers and ideas possible but here is what Chrysler thought:

Chrysler’s marketing chief Olivier Francois, says the new tagline was intended to convey the message that you don’t have to cross an ocean to obtain luxury; it’s available right here. The brand chose Eminem and his song “Lose Yourself,”  Francois says, “because the lyrics tell us we all have the ability to do anything we set our mind to and that failure is not an option.” At Chrysler, he said, failure is not an option....

See you next week! And here is the original version of Eminem's music video.

Connect with ALEX here or at the links below!
Celebrity Language and Culture!


  1. Alex, I adore you and everything that you do!!!!!!!


  2. Thank very much!And I think quite highly of you blog too!
    English for Alya и не только

  3. I like it. It has a great content. I will refer this to my friend. A lot of thanks for sharing.

  4. Chrysler cars are known to be great in every aspect, it is sad that they could just be abandoned in this manner without any regard for the materials and man power that might have gone into the manufacture. hope other car manufacturers are reading this.