Wednesday, 29 May 2013

The Iconic Language of Star Trek

Star Trek - USS Enterprise
The sci-fi, action-packed film Star Trek Into Darkness has just hit American movie screens.  The Star Trek franchise is a North American icon that dates back to the original Star Trek TV series created by Gene Roddenberry back in the late 1960’s. 
Check out some of the main, original actors (left side) and their latest talented counter-parts (right side) from Star Trek.

Iconic Characters

Captain Kirk
Captain Kirk William Shatner and  Chris Pine
William Shatner and Chris Pine

Mr. Spock
Star Trek Leonard Nimoy and Zachary Quinto
Leonard Nimoy and Zachary Quinto

Dr. McCoy
Star Trek_DeForest Kelley and Karl Urban
DeForest Kelley and Karl Urban

Language and Cultural Learning Section
Theme: Iconic Style

With iconic movies comes iconic language.  Iconic language or phrases become a recognizable part of a TV series or movie franchise.   Quite often, the iconic language is associated with a character.  So let’s take a look at Spock in the original Star Trek TV series and one of his iconic words including the same word from Zachary Quinto.

Such a simple and easy word “FASCINATING” that has become iconic in North American language.  Now let’s take a look at some recent situations where the Spock character and his language are used to create something new.

The Big Bang Theory is a very popular American TV comedy.  In this scene, Sheldon Cooper (the TV character's name) talks to the Spock Action Figure.  There are lots of Spock ideas and expressions in the conversation but you can hear "fascinating" early on in the conversation.  Leonard Nemoy does the voice of Spock.

One of the more recent and successful advertising campaigns from Audi implemented Spock to sell their automobile brand. The advertisement titled Zachary Quinto vs. Leonard Nimoy: "The Challenge" uses a lot of Spock related ideas and expressions but, once again, I just want to focus on one simple iconic word: 


Both Quinto and Nimoy say it at the end of the commercial.

I always find it “fascinating” to see iconic language at work in culture.  It is all around us and always at work in the ever-changing language of English.

Live Long and Prosper,

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